1

Motives must be Differentiated from Needs, Drives, Wants: Strategy Implications

Year:
1989
Language:
english
File:
PDF, 270 KB
english, 1989
2

Expanding the Scope of Segmentation Research

Year:
1976
Language:
english
File:
PDF, 1.62 MB
english, 1976
4

Marketing in China

Year:
1990
Language:
english
File:
PDF, 485 KB
english, 1990